Great article, lots of interesting points raised. I'm a pragmatic guy, if there's a shirt or something I've been eyeing and want to get anyway, and there's a sale for Labor Day or Black Friday or whatever, then I might pull the trigger on it. But rarely if ever do "sales" make me want something I didn't previously just because it's cheap. I hate that kind of artificially contrived demand. I'd rather pay full price for something I really like than get a deal on something I don't.
Something I like about buying things from the kinds of specialty shops that sell the stuff we like around here is that it feels outside the mainstream consumerism infrastructure. I don't watch TV, I don't know what music or movies or whatever are "popular," what clothes are "stylish" or "on trend," pretty much everything I "consume" and involve myself in, is far beyond the city limits of what constitutes mainstream "consumerism." So keeping-up-with-the-Joneses "sales" feel like a concession to the typical normie consumer treadmill, now that I think about it.
This is the operative quote for me:
This really resonates with me, I've had more "fun" hunting for personal grail Flat Head shirts and such on Japanese sites over the past couple years than anything else, and I've gotten great deals in the process. It's much more thrilling to me to get a great looking flannel made fifteen years ago, than most new stuff coming out. And I've gotten some great deals on these things too. Specialty secondhand is one segment of this whole thing that gives me some hope, I guess, and feels like a mode of operation outside our usual dichotomy where you're a Marxist who wants to tear down The System or a Capitalist who loves them big corporations. It's like a throwback to an older, pre-industrial, more honest sort of commerce. Good retail stores manage to preserve some of that vibe, I think. S&S sold out a new $340 Ooe release today in about five minutes, from a pragmatic standpoint it's easy to see, "Pfft, these guys suck at business, they should be selling these jeans for $550, supply and demand bro!" It takes some integrity to say, this is an awesome product and we want to offer it at a fair price and not just shake you down for as much as humanly possible.
But at the end of the day I'm not making a huge sacrifice paying full retail, if I want/need to. I'm buying jeans and shirts, not a Rolex. The cost of the clothing items I'm into is a lot more than buying a shirt from H&M, but not really that much of a sacrifice, especially considering I'll resell things I don't like as much over time and get some of that money back. I feel like I get a lot more out of it than I'm putting into it, even at full price.