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MEGA IRON HEART WINTER DELIVERY We've just received the largest Iron Heart delivery of the year. We have Ultra-Heavy flannel shirts in all new patterns and colors including a wild "chalk stripe" which looks like a denim Wabash from a few feet away. Iron Heart have done a new production run of their amazing N-1 Deck jackets, now in brown and black with an updated black alpaca lining. We also have the 634 straight leg and 633 straight tapered back in every type of indigo, overdyed, and black denim in every weight including their flagship 21oz. Lastly we have whipcord cargo pants and 21oz Superblack denim waist bags. Everything is now at all stores. Shop Iron Heart Online: https://www.selfedge.com/iron-heart

STRIKE GOLD WINTER FLANNELS, CHORE COATS, & LOOPWHEELED T-SHIRTS Super soft alpaca and wool blend flannels from Strike Gold have landed. These are made with a low tension weave then brushed on the inside and outside and are made exclusively for Self Edge without chin straps. We also have Strike Gold's first chore coat. These are made of a 15oz Strike Gold original selvedge indigo denim with a slub cotton yarn warp and medium staple weft. Some impressive sewing details and hardware throughout this piece. Loopwheeled t-shirts are also back and now available in more colors. These are some of the nicest loopwheeled tees coming out of Japan, available at all shops in five colors. Shop Strike Gold Online: https://www.selfedge.com/strike-gold

NEW HERMANOS KOUMORI T-SHIRTS & SHORTS New Hermanos Koumori t-shirts and washed cotton shorts, available at all six of our stores this week. Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori

FINE CREEK HAMPTON HORSEHIDE TYPE III JACKET Black Shinki horsehide Type III jackets from Fine Creek Leathers are finally here. This is Fine Creek’s take on the classic Type III jacket made of a true black Shinki horsehide. This comes in as a classic fit with just a hair of length added to the body. Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. Now at all stores in limited numbers. Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

SAMURAI WINTER COLLECTION OF JEANS & PANTS New Samurai is here! We have new 17oz denim straight leg and wide leg jeans, the staff favorite Baker pant in a new black color, and wide leg selvedge chinos. Amazing fabrics and perfect fits across the board. Shop Samurai Online: https://www.selfedge.com/samurai

THE SELF EDGE WAREHOUSE SALE! Every few years we do a warehouse clearing session across all our stores. We have past season items from nearly every brand we carry.. everything from jeans, shirts, jackets, footwear, jewelry, and accessories; all marked down 30% to 70%. You can access the sale now by navigating to the Warehouse Sale section of our site or visiting any of our six stores.⠀⠀⠀⠀⠀⠀⠀⠀ THE FINE PRINT: Everything being sold is in new/unworn condition. All sales are final (no returns, no exchanges); sale price not applicable for past purchases. Shop Our Warehouse Sale Online: https://www.selfedge.com/index.php?route=product/special&limit=263

I designed that new Boncoura fit for those who really want a full high-rise and wide leg fit. I think the production run came out quite well!

NEW BONCOURA JEANS! This week we have three new Boncoura jean models, one of which was designed and produced exclusively for our stores. The Self Edge exclusive jean is a new high-rise wide leg model made of their signature 15oz pure indigo dyed selvedge denim. We also have wide leg work pants made of a lightweight indigo denim and the Z model jean which is their straight tapered fit made of their 15oz denim. Please check the product pages on our site for a full rundown of all fabric and construction specifications, as there is a lot that goes into making these jeans. Shop Boncoura Online: https://www.selfedge.com/boncoura

Merzbow B. Schwanen

THE DEVOA WINTER COLLECTION Today we launch the Devoa winter collection, our third collection with this line, and their strongest one yet. Some seriously wild pieces here including a sheepskin MA-1 jacket, Zimbabwe cotton denim jeans, a sandblasted cashmere sweater, ash washed cotton pants, and a Du Puy leather zippered wallet. Please check the product pages for each of these items to read up about why each Devoa garment is so special. Shop Devoa Online: https://www.selfedge.com/devoa

SELF EDGE X MERZ B. SCHWANEN WIDE LEG GARMENT-DYED CHINOS Self Edge x Merz B. Schwanen wide leg chinos are here. We've come together with the crew from Merz B. Schwanen to bring you a set of wide leg garment-dyed pleated chinos. These have a newly developed wide leg fit, are lightly pleated, are made out of a 9.2oz organic cotton twill textile that's garment-dyed in two colors, and finished with a special Self Edge x Merz B. Schwanen vintage loom woven label and corozo nut fiber buttons. You can find these now at all stores in Chestnut and Army Green. Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

RICK OWENS FALL/WINTER COLLECTION - PORTERVILLE The Rick Owens fall/winter collection is here and it's fully packed with new jackets, jeans, & footwear. We have new trucker jackets with hand pockets in indigo and black, an absolutely beautiful lightly padded zip-front jacket in a wild "sun" denim, the Self Edge exclusive GETH jean in 16oz black/black denim, and four new pairs of sneakers in high-top and low-top Ramones styles plus the Vintage Sneaks in black denim. Shop RICK OWENS Online: https://www.selfedge.com/rick-owens

NEW IRON HEART FALL & WINTER ARRIVALS A massive release from Iron Heart has landed at our stores this week. We have new slubby flannels, sashiko shirts, cord Type III jackets in two colors, duck hunter camo cargo pants, jeans in all kinds of fits and denim styles, 11oz tees in three colors, and much more. Shop Iron Heart Online: https://www.selfedge.com/iron-heart

STUDIO D'ARTISAN 45TH ANNIVERSARY LIMITED EDITION JEANS We have two very special limited edition jeans this week for Studio D'Artisan's 45th anniversary. First we have the TRIPLE SELVEDGE jeans, made in limited numbers for their 45th anniversary. They’ve modified their vintage denim looms to produce an unusually narrow fabric, measuring only 20cm to 38cm wide as opposed to the normal 80cm width of selvedge denim. This enables them to make a jean with three selvedge IDs running down the inside of each leg; triple the selvedge to triple your pleasure. To produce this jean they also reproduced the original yarn used to produce the first SDA jean ever made forty-five years ago, the “D-01”. These are produced in SDA’s classic straight leg fit and are exclusive to Self Edge. Truly a one of a kind jean. We also have the HINODE AWA NATURAL INDIGO jeans, also a limited model made for their anniversary collection. These are produced of a 15oz slub yarn cotton with a natural indigo warp and akane vegetable dyed weft. The natural indigo warp yarns were dipped 30 times with long oxidation periods, an anomaly for natural indigo as normally natural indigo yarns aren’t dipped in the dye bath for this long of a period with this made dips. This technique mixed with the akane vegetable dyed weft yarns creates one truly unique jean. These are produced in SDA’s classic straight leg fit. Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

3SIXTEEN NEP DENIM CHORE COATS & COTTON TWILL FLANNELS Chore coats from 3sixteen have landed at all stores. These are made of a short staple “nep” cotton fiber Japanese denim and finished with 3sixteen branded YKK hardware and bar tacked pockets. We also have 3sixteen’s Black Cotton Twill crosscut flannel from their new winter collection. These are produced of a 100% cotton medium-weight flannel which is slack weave woven for extra pattern depth and are finished with enamel coated metal fisheye button Shop 3sixteen Online: https://www.selfedge.com/3sixteen

SUGAR CANE & BUZZ RICKSON FALL COLLECTION A large shipment from Sugar Cane and Buzz Rickson has arrived to all stores this week. We finally have a new run of the black/black 1947 jean plus 1966 and 1947 indigo jeans and 8oz denim western shirts. From Buzz Rickson we have fresh runs of flatlock seam crewneck sweaters in five colors, William Gibson wide leg chinos and black chambray shirts, 1960's jacket liners, 1951 field trousers, and watch caps in three colors. Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

THE SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND! We’re having an End-Of-Summer sale this weekend! It’s not often we have a blanket sale like this... Everything will be marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Self Edge Online & In-store Sale: Starts 9am (PDT) Friday, September 13 / Ends 9am (PDT) Tuesday, September 17 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sale in-store and online will be 15% off (excludes Good Art and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9AM (PDT) Friday September 13, the coupon code will be good until 9am (PDT) Tuesday, September 17. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Coupon Code for 15% off in our online store: SUMMER24 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Sale terms cannot be retroactive for past purchases. Shop Self Edge Online: https://www.selfedge.com

NEW GOOD ART & RESTOCKS A few new Good Art items have just landed at our stores along with the largest restock of the year. We have necklaces, bracelets, rings, earrings, Model 10 bracelets, pendants, and clips of all kinds. You can now find all six of our stores fully stocked. Shop Good Art Online: https://www.selfedge.com/good-art

THE FINE CREEK SHINKI HORSEHIDE MARIANA JACKET The Mariana jacket from Fine Creek is back. This model is made of a Shinki Tannery vegetable tanned tea-core dyed 1.5mm horsehide custom made to Fine Creek’s specifications and is 100% cotton gabardine lined, perfect for year-round wear. Fine Creek makes some of the most beautiful horsehide jackets we've seen. These are made using a vegetable tanned Japanese horsehide from Japan's famed Shinki Tannery, which ages in a fairly fast manner, and dyed using a "tea core" style method. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. You can find these jackets now in limited numbers at all stores. Shop Fine Creak Leathers Online: https://www.selfedge.com/fine-creek-leathers

INTRODUCING WERKSTATT MÜNCHEN - STERLING SILVER WITH LIFE Werkstatt München, now at Self Edge! We’re happy to announce we’ve started working with Germany’s Werkstatt München to bring you a collection of hand-made sterling silver jewelry. This is a line we’ve been quite familiar with for twenty years and are excited to finally bring them into our stores. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps and hand-stamped (not cast) hallmarks. The first collection consists of two unique rings, three bracelets, and two necklace chains. Shop Werkstatt Online: https://www.selfedge.com/werkstatt-munchen

Similar ones are coming back made of a chrome-tanned suede cowhide in both black and indigo, the main difference is the new ones have a 2021 Vibram sole and they removed the instep strap. We're getting them in both black and tan in January.

SELF EDGE X HERMANOS KOUMORI - ANCIENT TOOLS Introducing the Self Edge x Hermanos Koumori ANCIENT TOOLS capsule collection. We’ve been working with Mexico City’s Hermanos Koumori crew for five years and thought it was time for us to come together to bring you a co-branded collection of t-shirts, shorts, hats, and stickers. This collection was produced with original in-house designed patterns and cut, sewn, printed, and garment dyed in a workshop in Mexico City. These are available now in limited numbers at all six of our store locations. Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori

There's a bit of misinformation here.. The margins are not what you think they are. Some of the lowest margins internationally are Samurai, PBJ, and Fullcount. More importantly, It's not the international retailers doing this, it's the international distributors/agents. Take it from someone who's spent two decades working with Japanese denim brands; it's ALWAYS the distributors, not the retailers, which are behind these types of sales policy changes.

3SIXTEEN FRENCH WORK JACKETS, ITALIAN MADE SUNGLASSES, & GARMENT DYED POCKET TEES Get your autumn fit right with 3sixteen’s new washed indigo moleskin French work jacket. This is 3sixteen's take on the classic European three-pocket work jacket. These have a rounded collar as found on the vintage version, come with three exterior pockets and a single interior pocket, and are made of a pure indigo dyed Japanese moleskin that's been rinsed. An absolutely beautiful take on a classic. 3sixteen’s first fully custom eyewear collection is here. The crew really put a massive amount of work into these sunglasses; from the subtle branding, to the colors and shapes, to the packaging, they really made sure to offer a very 3sixteen product through and through, and it shows. We’re happy to offer two different models, both made in Italy of handcrafted bio-circular acetate and finished with 5 barrel riveted hinges and green 100% UV protecting lenses. Lastly... 3sixteen Garment-Dyed T-Shirts, now available in Plum and Smoke as part of their new collection. Shop 3sixteen Online: https://www.selfedge.com/3sixteen

This may be of interest to some you: https://www.selfedge.com/index.php?route=selfedge/editorial/readEditorial&editorial_id=905