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NEW BONCOURA FALL COLLECTION Over the past couple of years Boncoura has turned into a favorite of ours at our stores. They take the simple basics we're all accustomed to and turn up the attention to detail of both the fabric and sewing, but so subtlety, that most wouldn't notice until a closer look is taken. This is true with even the simplest of garments such as hoodies or 5-pocket jeans. We're excited to be expanding what we stock from them; we enjoy working with a line which moves slowly and releases small and focused seasonal collections. This season we see them doing their version of a "rodeo" jean, a refined version of a classic CPO shirt, a Self Edge exclusive hoodie, and some very nice pile cotton socks. We've done extensive write-ups for each of these on the product pages on our site, check them out if you're curious to find out what goes into making a Boncoura garment. Shop Boncoura Online: https://www.selfedge.com/boncoura

SO MANY JEANS FROM SAMURAI + SUMMER SHIRTS AND BLANK TEES A massive new delivery of jeans just landed from Samurai. We have every imaginable jean fit in three different styles of 17oz denim and an 18oz natural indigo denim. We've also received the Tropical Weather shirt, made of a wild dobby loom woven herringbone twill fabric which Samurai developed in-house. Lastly, we've received full restocks of their popular blank t-shirt 2-packs, available in white, black, and navy. Shop Samurai Online: https://www.selfedge.com/samurai

SALE - THE SELF EDGE END-OF-SUMMER SALE - THIS WEEKEND! We’re having an End-Of-Summer sale this weekend! It's not often we have a blanket sale like this... Everything is marked down 15% for four days; come by and check out our new goods, we even have some new fall collections in stock including many recently received summer items from many of the brands we carry. Self Edge Online & In-store Sale:
 Starts 9am (PDT) Friday, August 8
 / Ends 9am (PDT) Tuesday, August 12 Sale in-store and online will be 15% off (excludes Good Art and hems/repairs). Customers which are not local can use a coupon code for 15% off everything in our online store starting at 9am (PDT) Friday August 8, the coupon code will be good until 9am (PDT) Tuesday, August 12. Coupon Code for 15% off in our online store: Summer25 Sale terms cannot be retroactive for past purchases. Shop Online: https://www.selfedge.com

STUDIO D'ARTISAN MEGA DELIVERY We've just received an obscene number of new Studio D'Artisan items. Truly next level stuff from a brand that continues to push the boundaries of textile manufacturing and natural yarn dying. We have new Kakishibu-dyed sashiko jackets, a bonkers BORO French work jacket, sashiko and kasuri short sleeves, "upcycled yarn" t-shirts and jeans, Amami-Dorozome (mud-dyed) jacquard shirts and jackets in two colors, and some wild ass "twin indigo" denim jeans. We've also received fresh production runs of their loopwheeled blank t-shirts and their 15oz indigo denim jeans in straight leg and straight tapered fits. Shop Studio D'Artisan Online: https://www.selfedge.com/studio-dartisan

No, sorry! As brands like to keep things under wraps until closer to the release, we don't leak info as it doesn't make them very happy.

Yes, we'll have Warehouse denim jackets at the end of the year as part of their 30th Anniversary collection!

NEW WAREHOUSE 1001XX UNSANFORIZED JEANS & SLUB COTTON T-SHIRTS New Warehouse jeans, they’re finally here. The 1001XX (1000XX) 1953 model is a special reproduction of the shade of indigo yarn produced in 1953 for jeans and jackets, the same year the iconic Type II denim jacket was originally released. As expected these Warehouse jeans have all the attention to detail you'd expect from the way the copper rivets will age to the thick chainstitched waistband to way the fold of the tops of the back pockets peek out. These are available in loomstate denim and are to be soaked before wearing to shrink them down to size. Warehouse makes some unbelievably nice t-shirts and they’re now available in a few new colors. All are made of a long staple cotton mixed with slub yarns on vintage circular knitting machines for that authentic vintage hand-feel. Everything is sewn on vintage sewing machines and finished with the highest level of detail. Yes, they’re that good. Shop Warehouse Online: https://www.selfedge.com/warehouse a

Yup, releases hit stores in November or so, it's super super limited as they only allowed each retailer to buy 50 pieces of each item. We have jackets and jeans coming from the collection at our stores.

HOLLYWOOD TRADING COMPANY BELTS & KEY FOBS We’ve been carrying studded belts from Zip Stevenson’s Hollywood Trading Company for 15 years and they’ve truly become a staple in our wardrobes. We’ve just received a fresh production run of the original two studded designs, the three new designs we released last year, the two “skinny” belts which were recently released, and two key fobs. We can’t keep these things in stock and they take quite a while to produce as each belt is hand made by his in-house crew in Los Angeles. These are available now at all six of our stores. Shop HTC Online: https://www.selfedge.com/hollywood-trading-co

FINE CREEK VIRGINIA BEACH HORSEHIDE TYPE II JACKET Fine Creek Leather’s Virginia Beach Type II jacket is finally back in stock after being unavailable for over three years. This is our number one most client requested horsehide jacket from any brand we carry, and we’re excited to see that it’s available again. The way the front chest pleats pull and pucker with wear is truly a sight to behold. This comes in as a classic fit with just a hair of length added to the body. Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese Shinki horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

THE GOOD ART SUMMER COLLECTION Good Art's summer collection is here, along with a full restock of multiple gauges of their iconic Model 10 bracelet. With this new collection we have Fin Link bracelets in two gauges, super chunky TV2 karabiners, cowhide and sterling silver rosette key fobs, and some ridiculously cool ultraviolet jars with sterling silver lids in two sizes. Shop Good Art Online: https://www.selfedge.com/good-art

NEW SUMMER ARRIVALS FROM SUGAR CANE, STAR OF HOLLYWOOD, AND SUN SURF A large delivery of shirts and jeans just arrived from Sugar Cane, Sun Surf, and Star of Hollywood. We've got Sugar Cane's iconic 1947 jean in a new off-white selvedge denim, a no brainer for your summer fit. New summer shirts from Star of Hollywood, Sun Surf, and Duke Kahanamoku and a fresh production run of Sugar Cane's Coke Stripe shirts in two colors. Shop New Arrivals: https://www.selfedge.com/index.php?route=selfedge/new_arrivals

We have four different models in stock actually: https://www.selfedge.com/the-flat-head?category_id=59&sort=p.date_added&order=DESC&limit=60 They're available at all our stores if you want to try them on.. We also have the FN-3005 model hitting all stores in two weeks.

WHITESVILLE SUMMER T-SHIRT COLLECTION FROM JAPAN We have a new collection of summer t-shirts from Whitesville this week. We have new heavyweight pocket tees, washed pigment dyed t-shirts, olive/natural striped t-shirts, and plain t-shirts in 2-packs available in four colors. Shop Whitesville Online: https://www.selfedge.com/whitesville

WERKSTATT MÜNCHEN SUMMER COLLECTION Werkstatt München’s new summer collection is here! We’re happy to announce we’ve received our third collection from Germany’s Werkstatt München. This is a line we’ve been quite familiar with for twenty years, introduced at our stores last year, and are excited to expand our offerings from them this season. The collection is produced in Werkstatt’s own studio in Munich Germany out of .925 sterling silver, complete with in-house designed and produced clasps. This season we have two new bracelets, a new necklace, and a restock of last season's best selling necklace. Shop Werkstatt München Online: https://www.selfedge.com/werkstatt-munchen