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THE FLAT HEAD WINTER COLLECTION Flat Head's winter collection has landed at all six of our stores. We have new indigo-dyed flannels, a very sick CPO shirt, blanket-lined left hand twill denim jackets, wide and straight tapered jeans, bracelets, wallets, and belts. Shop Flat Head Online: https://www.selfedge.com/the-flat-head

SUGAR CANE FICTION & ROMANCE SHIRTS & JEAN RESTOCKS Sugar Cane’s Fiction & Romance line just released three new shirts in three in-house developed fabrics. The Fiction & Romance line is Sugar Cane's higher end sub-line made of more intricate textiles and with fancier buttons and branding. You can find these three shirts along with a full restock of countless Sugar Cane jean models at all stores now. Shop Sugar Cane Online: https://www.selfedge.com/sugar-cane

The very short and simple answer to this is that brands like Rick Owens have a larger margin in place for both themselves AND their retailers, plus they spend a bit more on hardware/tags/packaging compared to your average Japanese denim brand. Those three things combined are the reason the prices are so high, without getting into the details of it, there's not much more to it.

BUZZ RICKSON BLACK DENIM & WINTER COLLECTION A massive Buzz Rickson delivery just hit all stores including their long awaited black denim series of WWII jeans and jackets. We also have Mitchel Pattern camo modified M-65 jackets, two different liners, navy wool CPO shirts, pea coats, deck jackets, WWII indigo jeans and jackets, and some very nice thermals in new colors. Shop Buzz Rickson Online: https://www.selfedge.com/buzz-rickson

Fun Fact: Rick Owens is one of the only two large fashion houses in the world still owned by the founders, the other being Comme de Garcons.

This is something I'd love to write a long form article about some day... the idea that Fashion brands are so serious while smaller more classic brands have "fun" or humor built into their collections. From my experience it's the exact opposite. The brands which are very serious about what they do with very little humor involved are the ones which Superdenim cherishes. Where as brands that don't take themselves so seriously when it comes to the brand personality are Fashion brands. Rick Owens is a perfect example of this, where absolutely nothing he does is without a strong sense of humor. It's a ridiculous clothing line run by a guy who finds humor in the most perverse and unexpected places, as he says himself "when the world is on fire the least we can do is laugh at ourselves". I think from a topical level, without any understanding of what the brand is truly about, it's very easy to think that a brand like Rick Owens takes itself so seriously, is all about doom and gloom, etc.. It also doesn't help that Rick is lumped in with dark fashion brands who do take themselves very seriously like MA+, Label Under Construction, Julius, and Viridi-anne.

For somebody who's supposedly been into raw denim for a while I would have though you'd be familiar with how raw denim doesn't drape naturally until it's been rinsed and/or worn for a bit, neither of which has happened in these photographs. Also, things "looking good" is highly subjective as you know. I've been doing this shit for 21 years now and have seen it all.... for every guy looking like a goon wearing Rick Owens there's a guy wearing a heritage fit that looks equally as bad (to me).

Lots of old man yells at sky going on in here...

Sorry to hear about the accident! Glad to hear you're (mostly) ok. Those can definitely be repaired but with a hole that big it'll be quite noticeable of a repair job. Get them freshly washed and bring them into one of the shops!

For those who may want some insight as to how a brand like Rick Owens ended up at Self Edge, this is a 5 year old article written by Derek Guy about it (featuring @sidneylo https://putthison.com/how-rick-owens-landed-at-self-edge/

MERZ B. SCHWANEN WINTER COLLECTION Our winter delivery from Merz B. Schwanen is here. We have 215 heavy and 2S14 super duper heavy loopwheeled t-shirts in new seasonal colors, new henley tees, socks, beanies, and cashmere and wool knit sweaters. Now at all 6 stores, but not for long. Shop Merz b. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

MEGA IRON HEART WINTER DELIVERY We've just received the largest Iron Heart delivery of the year. We have Ultra-Heavy flannel shirts in all new patterns and colors including a wild "chalk stripe" which looks like a denim Wabash from a few feet away. Iron Heart have done a new production run of their amazing N-1 Deck jackets, now in brown and black with an updated black alpaca lining. We also have the 634 straight leg and 633 straight tapered back in every type of indigo, overdyed, and black denim in every weight including their flagship 21oz. Lastly we have whipcord cargo pants and 21oz Superblack denim waist bags. Everything is now at all stores. Shop Iron Heart Online: https://www.selfedge.com/iron-heart

STRIKE GOLD WINTER FLANNELS, CHORE COATS, & LOOPWHEELED T-SHIRTS Super soft alpaca and wool blend flannels from Strike Gold have landed. These are made with a low tension weave then brushed on the inside and outside and are made exclusively for Self Edge without chin straps. We also have Strike Gold's first chore coat. These are made of a 15oz Strike Gold original selvedge indigo denim with a slub cotton yarn warp and medium staple weft. Some impressive sewing details and hardware throughout this piece. Loopwheeled t-shirts are also back and now available in more colors. These are some of the nicest loopwheeled tees coming out of Japan, available at all shops in five colors. Shop Strike Gold Online: https://www.selfedge.com/strike-gold

NEW HERMANOS KOUMORI T-SHIRTS & SHORTS New Hermanos Koumori t-shirts and washed cotton shorts, available at all six of our stores this week. Shop Hermanos Koumori Online: https://www.selfedge.com/hermanos-koumori