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Yea, I understand this. Undoubtedly it is translatable to value in some way. When I got the paper catalog some time ago that was a bit of a treat in and of itself, even though I never ordered anything. It's sort of in how I enjoy Freewheelers in buying from Hoosier, as opposed to anywhere else - even though that's possible to do. I think I would probably favor the brand for myself with a few design tweaks, but that's a subjective thing. One of those I think I love to see it on others more than I can imagine myself in it sort of things. -
That's kinda the whole point of their sales ethos, rejection of modern mass-marketing and online retail trends, which creates a niche following of dedicated enthusiasts who seek out their pieces, nobody ends up with their stuff just because they found it in a blackfriday sale. You only wear their gear because you actively choose to engage with the brand, it feels like joining an exclusive club, that sense of camaraderie is what keeps me interested over other brands. -
@ATWM I agree with you too. Honestly I think my interest in it is seeing a lot of the guys fully decked out in the stuff, it’s a very unique look and there’s a lot of smartly dressed guys wearing their stuff even if is a bit costumey. I think if I lived in Japan and I could go try their stuff on and see it in person it would be easier too. However I will say their sneakers are my favorite of any Japanese brand that I’ve tried. With the tariff stuff going on and the suspension of EMS I’m probably not making many purchases anytime soon, just been into the look lately. -
By Alec Leamas · Posted
Although I do love the brand, I actually agree with this and I don’t think it’s a hot take. I haven’t found anywhere else quite like it in terms of the shirting and that unique twist you describe, but again, there’s probably an element of the “mystery” making me feel that. Although, I will say I’ve quite enjoyed the experience of speaking with someone over email about specifics of an item and buying it that way rather than browsing amongst hundreds of items online (though I do also do that on FromJapan, and then it doesn’t feel as special when ordering there)
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Japanese denim and streetwear from TokyoIron Heart
Heavy duty denimKOJIMA GENES x SF
Japanese denimLone Flag
Modern denim and menswear born in southern CA -
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