It's neat and all, definitely looks cool and the design feels initially abrasive and off-balance but cooler the more you look at it (like some of the best acronym designs imo), but: This really just seems like an exercise in branding. Just a few neat flourishes on a stock laptop that may or may not be good to begin with. Would love to be proven wrong. The air-packaging is totally sick though.
I had thought that the included software was some custom acronym thing but no, it's an already existing prouct made by Erlsns brother:
Sort of a mind-mapping tool / outliner sort of thing, a bit more visually oriented than these things usually are (logofont looks familiar, wonder if erlsn had a hand) I actually really love tools like this (I had been using workflowy) and I'll definitely give this a look.