I suppose I don't really know the first thing about the process of operating a small inventory, high price retailer. Considering the prices vs something like the archetypal fashion houses, I would assume that margins on Acronym are far smaller. Which could have the potential to seriously harm the longevity of these boutiques if they get stuck with any dead inventory at all? I'm interested to see where this is going over the next few seasons, with the influence of the hype I expect Acronym to continue to raise the prices until they find their price equilibrium on the number of sales made (It's been ages since I took economics, if someone can help me on the name of this concept). After which point, one might assume that they would use the excess revenue to expand the brands production and bring prices back down? Is it even possible to create an economy of scale on a product that is intended to be on the cutting edge year after year?