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historyofmyworld

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    Hedi Slimane/Saint Laurent/Dior Homme general discussion thread

    in superfashion

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    I think it's quite evident that Hedi had no intention of continuing the ysl legacy closely from the very beginning. One of the reasons he was brought into the house was so that it can once again become relevant 'commercially', and less about reinvigorating and reinterpretating ysl's design codes.

    Unfortunately this seems to be the trend many design houses are following. It's become more important to be commercially successful than to be a creative force. Just look at Wang being brought into Balenciaga.

    The name change was a very significant factor. That set the tone of what was to follow and Hedi's approach to design. Clearly, Hedi realizes that there is still a void that needs to be filled after he left DH and now he is capitalizing on this at Saint Laurent. From what we have seen so far, Hedi's design philosophy is simply designing whatever he wants and then injecting a few minor ysl references here and there. One thing he is following though, is creating controversies.

    Hedi is not here to offer anything aesthetically new. Saint Laurent is all about gaining publicity and making a profit. PPR is getting exactly what they wanted. Stefano was never able to achieve this.

    There's an article from the New York Times entitled Mr. Provocative and it's an interesting read. Saint Laurent is the 2nd most viewed collection on Style.com since Hedi's arrival. Before, it wasn't even in the top 10. One thing is for sure, Hedi knows how to generate strong reactions and it's working to his advantage.

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