I think the online business is a tough one. I also think that the brands are pretty weary of selling to online stores here in the states, let alone anywhere else. The established stores like Union mean cred by the other brands that they sit next to as well. Plus, you have to really want something and make the trek to Union or similiar stores (if you live outside of NY or LA). Ubiq in Philadelphia is a really good example of a store taking the NY/LA formula and putting it somewhere else. The store is amazing, my friend is the creative director, he's got some amazing brands in there (Rogan, Prps, Anything, Clarendon, Orchard Street etc.). The only problem is I think the heads in Philly just don't get it. Stussy sells the best out of anything in the store. The sneakers do a brisk sale as well, but something like Rogan is a little slow there.
My point is online isn't exclusive. Small stores in certain neighborhoods are so alot of brands don't want to sell online.
Edward, I see you mentioned House33. What good stuff have you heard?
US online shops
in supershopper
Posted
I think the online business is a tough one. I also think that the brands are pretty weary of selling to online stores here in the states, let alone anywhere else. The established stores like Union mean cred by the other brands that they sit next to as well. Plus, you have to really want something and make the trek to Union or similiar stores (if you live outside of NY or LA). Ubiq in Philadelphia is a really good example of a store taking the NY/LA formula and putting it somewhere else. The store is amazing, my friend is the creative director, he's got some amazing brands in there (Rogan, Prps, Anything, Clarendon, Orchard Street etc.). The only problem is I think the heads in Philly just don't get it. Stussy sells the best out of anything in the store. The sneakers do a brisk sale as well, but something like Rogan is a little slow there.
My point is online isn't exclusive. Small stores in certain neighborhoods are so alot of brands don't want to sell online.
Edward, I see you mentioned House33. What good stuff have you heard?