Not to forget they distribute through a new agency which probably also has its own interests.
100% agree. No one should care about E's lifestyle though, but some images add a bitter feeling to Acronym's new style.
However, they seem to gave up on their no sale policy.
It's also interesting to witness that the probably strongest (from a "classic" Acronym pov) designs of each of the latest seasons are the ones that sell the slowest.