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thefuture

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  1. i think the bit about buying a story or narrative is tied more strongly to high fashion especially the collection format (culture references and inspirations, making a statement) because it's almost entirely about selling that narrative and how the consumer feels when wearing it.

     

    quality / cut / fit are still factors of course but aren't as relevant as in techwear because that's more product focused thinking.

     

    just thought i'd try to put my opinion into words

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