TATE + YOKO

awesome ... picture is a thousand words

so if i were to compare your apple to my apple, i see that I would have to add an extra .5 to .75 inches to your thigh measurement

If you normally measure it using BiG's method, then yes.

Yes, measurements should be the same.

If the upper thigh measurement seems a little small to you, do note that we measure starting from the crotch seam (and parallel to the waistband):

Any chance the rise is going to be higher on the second collaboration jean with TFH?

It's going to be the same rise as on the first collabo.

I can't wait to see the new colab jean. I hope the inseam length on the new one will be longer than the previous one. With unsanforized denim I would like to see a length of at least 38 inches. I like to cuff my jeans and normally leave my jeans at a 36 inch inseam.

Inseam is longer, but not 38" long. They're coming with a 36" inseam

10 questions with The Flat Head's Kobayashi-san (answers translated from Japanese to English by the FH staff)

1) We know you are a great collector of all things “vintageâ€. We have seen your vintage American Muscle Cars, Hawaiian shirts, overalls, jeans, Coca Cola memorabilia, vintage furniture and even vintage basketball toy figures! Aside from clothing, which is your favorite thing to collect?

Owe... that is a tough one (laughs) ! I would not be able to mention just one thing to be honest. But If I had to mention just a few I would say the Bel air cars from Chevrolet, the Leica M3 cameras and the Montblanc pens, my favourite one being the Montblanc Meister Stuck144.

Pictured: TFH head office and garage

2) What is the most valuable piece of vintage clothing that you own? Do you have any antique jeans from the 1800s or early 1900s?

Yes, I do. The most valuable ones I own are probably some Original Levi's 201 and 205.

3) You also own two 1950s style diner restaurants in Nagano, Japan called Googies. We know it’s named after the famous architecture style of those days. The food and atmosphere is so good! I love the pizza with apples and maple syrup! What made you want to open a restaurant?

I wanted to create a place where customers put on our garments and go out to gather in. That is the basic idea of creating this restaurant.

4) What is your personal favourite food on the menu at Googies?

Here again, this is a difficult question, we have loads of nice food!! (laughs) But I have a specific thing for the Gorgonzola with apple and Truffle pizza!

5) Most people don’t know this about you, but you also run the Miss Nagano beauty pageant. What a fun job! Who is the most beautiful contestant in your show right now? Also, can we be invited to the next Miss Nagano event?!

Unfortunately, as I am sure you will understand, I cannot express myself on this because of my role as an organiser. All I can say is that there are many beautiful women!! You are invited to the next one!!

6) One of my personal favorite details on FH jeans are the iron buttons. I still remember you showing me your magnet test to prove the buttons are real iron and not just iron color. Why are real iron buttons so important on your jeans?

These iron buttons are one of the essential parts in TFH jeans, one of those parts which provide the user with an aging-featured garment for him to enjoy. Just like the denim color fading, iron buttons' shape and appearance could vary over the years and those ageing features are necessary to turn a pair of Jeans into the wearer's very personal unique one. Here is how I see our brand concept: I want to offer a pair of jeans which the customer has a real attachment for and that he will keep enjoying wearing for a very long time. That passionate feeling allowed us to come out with these very specific buttons. In that sense, these iron buttons are very important to us as they entirely embrace the concept we want to transmit to our customers.

7) I remember you told me that years ago you used to work as a repairman for old Levis jeans. And the problem that you found the most was torn buttonholes on the fly. So when you created The Flat Head brand you decided to develop a new way to create stronger buttonholes. Can you explain to us how this works?

As for the previous answer, the important thing for me is that our customers can enjoy their garment for a very long time. To achieve this, you have to create a very durable fabric, and that also concerns the button hole area. So what we did is that we started looking for Jeans sewing craftsmen which could make the Jeans as durable as we wanted them to be... Many meetings & discussions face to face later, a strong relationship with them was born... and so was the Flat Head Jeans!!

For this button hole area, we use a special vintage machine called "DURKOPP BUTTONHOLDING MACHINE" which allows us to revive the traditional sewing system called "ATO MESU" providing the Jeans with a durable button hole. I have to be honest, it took us a very long time to achieve the durability we wanted, but we managed to do it, and now all our customers can truly appreciate it!

8) By coincidence, there is another famous Kobayashi from Nagano. Takeru Kobayashi is a record holding competitive eater who has Guinness Records for eating hot dogs, meatballs and more! I think you must be the 2 most famous Kobayashi’s from Nagano ever! Have you ever met him?

Unfortunately, no

9) Tate + Yoko is proudly the only store in Canada that carries FH products. Have you ever been to Canada? Please tell us what you think about our country.

I have never been to Canada unfortunately. My image of the country is that Canada and Nagano have similar aspects, like for instance Winter sports getting more popular recently as well as beautiful landscapes and so on. So I kind of like Canada!! I'd love to go there! ; )

10) What is the most exciting new FH product that is not available yet in stores?

Definitely our HMB-1CL! That is a new bag entirely in Crocodile Leather. Check it out!!

With the Japanese brands, It's easier to find a pair in a slim straight leg than a tapered leg. If you like the Weird Guy fit, you might want take a look at the N&F collabo jeans:

http://tateandyoko.com/1-jeans/127-naked-famous-weird-guy-big-john-collaboration.html

http://tateandyoko.com/1-jeans/125-naked-famous-x-momotaro-weird-guy-collaboration-jean.html

http://tateandyoko.com/1-jeans/235-naked-famous-weird-guy-oni-collaboration.html

Our 2nd Flat Head collabo should be arriving in mid-November. We'll have it up for pre-orders in a week or two but you can take a look at the first one (which sold out), just to get an idea:

http://tateandyoko.com/1-jeans/126-flat-head-x-naked-famous-x-tate-yoko-collaboration-jean.html

Big John does a nicely priced jean with a tapered fit, which they call a carrot leg:

http://tateandyoko.com/1-jeans/294-big-john-m3-carrot-leg-raw-denim.html

For a skinnier fit similar to the Skinny Guy, couple choices:

Eternal 883: http://tateandyoko.com/1-jeans/31-eternal-883-low-rise-slim-fit-one-wash-selvedge-denim.html

Flat Head F2001: http://tateandyoko.com/1-jeans/24-flat-head-f2001-slim-straight-raw-selvedge-denim.html

Flat Head 3001: http://tateandyoko.com/1-jeans/25-flat-head-3001-slim-straight-raw-selvedge-denim.html

Flat Head 4001SP: http://tateandyoko.com/1-jeans/28-flat-head-4001sp-slim-straight-fit-in-black-selvedge-denim.html

Gotta Roll 531GT: http://tateandyoko.com/1-jeans/267-gotta-roll-531gt-tight-straight-raw-selvedge-denim.html

Good to hear

To go with the jeans..

Kamikaze Attack x Naked & Famous Bike Girl Circular Knit Tees

Limited edition KA X NF short sleeve tees, also exclusive to Tate + Yoko! The design combines Okayama, Japan's Kamikaze Attack and their love for bikes, with a Japanified version of the Naked & Famous girl. Available in a white or black colorway.

Regular Fit

Screenprinted logo and design

Circular knit

100% loopwheel cotton

Made in Japan

Available in sizes S, M, L

http://tateandyoko.com/17-tops/316-kamikaze-attack-x-naked-famous-bike-girl-t-shirt-black.html

http://tateandyoko.com/17-tops/317-kamikaze-attack-x-naked-famous-bike-girl-t-shirt-white.html

Kamikaze Attack Limited Edition 20oz Deep Indigo Slim Straight

http://tateandyoko.com/1-jeans/315-kamikaze-attack-limited-edition-20oz-deep-indigo-slim-straight.html

Made exclusively for Tate + Yoko and very limited. Only 24 pairs in total and at an amazing price!

Slubby 20oz deep indigo denim in a modern low rise slim, straight leg fit. I have no doubt that these are going to fade beautifully.

Sanforized

Tone on tone stitching

Chainstitched back pocket detail

Hidden copper rivets

Printed pocket bags

Red stitching detail on outseams

100% cotton

Made in Japan

More images and details:

http://tateandyoko.com/1-jeans/315-kamikaze-attack-limited-edition-20oz-deep-indigo-slim-straight.html

I usually throw all my N&F shirts in the wash and just use the delicate or hand wash cycle. Thinner shirts I would probably recommend dry cleaning, but you should be ok with the linen blend.

so I ordered some WG Highs from gilt.com in July for like $75 and because of summer heat and acl surgery I haven't gotten around to wearing them until recently...

the chainstitching on both hems is coming undone after maybe 20 wears...

is there any chance that N&F will deal with this? or will I have to pay to get them re-chainstiched?

send Kari an email.. [email protected]

Any update on the new Flathead collaboration? Been holding out for this pair for a while but I may just pull the trigger on some 3001's.

Answered your PM! Sorry if I'm not on the forums as much as when we first opened.. been a little hectic

For those wondering, release date will be mid-November. Same cut as the first collabo. Main difference is that it will weigh in at 16oz, with FH's 1XXX denim.

For those who complained about the short inseam, we've rectified that.

Actually thought about that a couple weeks ago- glad you brought it up! Definitely going to try to get some fade pics up on the product pages. Wish we had enough people to wear all the new denim.

Been out of these since last fall.. we're finally completely restocked! In addition to the Weird Guy and Skinny Guy, the selvedge duck is now also available in the Regular Guy.

Light weight 10oz selvedge duck canvas with red line selvedge. 100% cotton, made in in Japan. Available in sizes (27), 28-38

Skinny Guy - http://tateandyoko.com/1-jeans/46-naked-famous-skinny-guy-selvedge-duck.html

Weird Guy - http://tateandyoko.com/1-jeans/53-naked-famous-weird-guy-selvedge-duck.html

Regular Guy - http://tateandyoko.com/1-jeans/311-naked-famous-regular-guy-selvedge-duck.html

The Flat Head 2011 15th Anniv Slim Straight 20oz Unsanforized Selvedge Denim

Similar to the 2015 that we sold out of a couple months ago, but in a slimmer cut.

For more info and images:

http://tateandyoko.c...edge-denim.html

Special edition jean that was made to commemorate The Flat Head's 15th anniversary. Heavyweight 20oz raw selvedge denim with the signature Flat Head arcuates in overlapping white and red thread. Comes with a Flat Head canvas bag.

Slim Straight

20oz unsanforized (shrink-to-fit) selvedge denim fabric

Rope dyed indigo

Cowhide leather patch

Cotton stitch thread

Blue chambray-lined back pockets

Hidden selvedge coin pocket

Zipper Fly

Flat Head donut button

Hidden rivets

Flat Head arcuates in white/red

Made in Japan

Yup, we've received some 2011's along with some long sleeve tees and small leather goods which will go up early next week.

Same details as the 20oz 2015's which we sold out of, but in a slim straight that is based on the 3001.

happy to hear

We're only carrying the wallets for now. They're being sold on consignment

little teaser for the new N&F collabo coming out soon:

32" to 34" inseam depending on the cut. We have both the carrot leg and needle leg fits in from the M3 line. Going to try and get them up as quickly as possible.

Hi. Any more styles of ONI denim coming in?

From what I understand ONI denim does smaller runs and they are fewer and farther between these days.

To my knowledge, we haven't placed a new order with ONI yet. I'll have to check in with them and yes the the runs are smaller and a little more unpredictable.

Yo, I've been trying to get ahold of Tate and Yoko to use some store credit- but my emails haven't seem to reached you guys, what's up?!

Sorry for the lack of communication- I've been in Europe for the past two weeks- Kari's done an excellent job of handling most of the workload but if the emails were addressed to [email protected] or [email protected], you might have to be patient because i'm going through a backlog of emails.

If it's urgent, or your order or question has been sitting for a while, fastest way to get an answer is by giving me a call at 1-514-382-4062.

happy to announce that we will be carrying Big John this season! We've already received 3 styles of jeans, and those should be up by next week.

hi guys,

just here to clear some things up.

The store carries the entire n&f collection from the last 2 seasons + current, and all sizes from 27 to 42 (if available), so size charts for n&f core (repeat) styles as well as everything from past collections are generic for the time being.. I'm one person running the entire operation from a to z (photography, editing, shipping + everything else Brandon needs me to do), so there's simply not enough time!

With that said, waist measurements for the new n&f arrivals should be accurate as I've taken them myself. If you need the other measurements, please don't hesitate to send me a quick email. I usually respond right away, or within a couple hours.

rex - I understand your frustration with the sizing and I'll definitely try to make things right. Expect a reply to your last email tomorrow morning when i get in.

In regards to the checkout and the online store in general- it's definitely a work in progress. It's our first foray into ecommerce so we're looking to improve. Expect a better shopping experience by v2.0

Do you have the 14.5 oz Paul Rose Heritage model in Indigo, as well? Or only black?

Only in black