Coming from someone who owns more ACR than they should, it makes me appreciate the pieces I already own. No need for a jacket with a green shoulder, a volt colorway, or high contrast patterns at x3 the cost. Yes, it seems like people are paying more to be seen in something, which never was the point for me. I liked @Timdots point, of I don't want to be noticed wearing it, or notice other people wearing it.
But, if one of these new things tickles me, then sure let me shell out for it, and buy less throughout the year. I don't think the point of ACR was to get a new shell every season. Sure, they're hiking prices to match the resellers market, you would too and if you say otherwise you're lying to yourself.
Sure, it sucks for someone new to ACR, but if you're part of the old guard you could afford it then, you can afford it now, it'll just hurt a little more.