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Hi SuFu – We are Standard & Strange, based in Oakland, CA. We're a denim-centric menswear shop. You can find us right at 5010 Telegraph Ave, next door to Pizzaiolo. Our brand list is extensive, to say the least, but here's the highlights: Full Count Ooe Yofuketen Indigofera Masterson's Free Note Rogue Territory Momotaro Japan Blue Jeans Tellason Circle of Friends Naked & Famous Shockoe Thrux Lawrence Monitaly Alden Trickers Yuketen We buy brands that we believe in, without compromise. Initially, it was only Made In USA goods, but as we traveled and were introduced to more and more great brands, we added Canada, Japan, Europe, and the UK to our roster. We're constantly expanding our denim selection with the goal of being able to fit just about anyone to a great pair of jeans, whether it's N&F weird guys in stretch selvedge denim, or 18oz Momotaro Natural Tapers. We take the same approach to shirts, jackets, boots, and everything else – we try to have fits that work for just about anyone. About our name – one of my areas of interest has always been urban development, planning, and use, and one of the standout books in that area is “The Death and Life of Great American Cities†by Jane Jacobs. There's a passage that's stuck with me over the years: "Cities, however, are the natural homes of supermarkets and standard movie houses plus delicatessens, Viennese bakeries, foreign groceries, art movies, and so on, all of which can be found co-existing, the standard with the strange, the large with the small." (bold emphasis mine). When we found our original space – in Temescal Alley – it was on it's 3rd rebirth – originally horse stables, the store fronts in the alley had long been used as cheap storage lockers. When we built out the space we were tearing out boards that been there for 100+ years. Our goal – whether it's denim, boots, or shirts – is to make sure every person coming through our door gets what they want, even if it's just a shot of whiskey and a warm welcome. The best place to catch us online outside of here is Instagram, and via our email list. Our 3-year anniversary party: The denim wall: When we needed gift cards, we went all in, and made them from brass: We get a bit obsessive about our denim details - here's a macro of Full Count's 100% Zimbabwean cotton: And another because why not: Kapital Century denim and aged button: Finally, Brandon, one of our team, getting serious about some Rogue Territory and Momotaro: