Yeah, I mean I can't blame him. But he lost control of the company years ago during the multiple rounds of VC. Pretty sure this sale to Nestle was so Google Ventures and other VC companies could get their take.
IMO - Blue bottle was positioning themselves well to be the next Starbucks, and there's a lot of room to grow beyond $700M in the mass market, so I have to wonder...
coffee anyone?
in superculture
Posted
IMO - Blue bottle was positioning themselves well to be the next Starbucks, and there's a lot of room to grow beyond $700M in the mass market, so I have to wonder...