apcfan

http://theshophound.typepad.com/the_shophound/2012/09/collaboration-deflation-uu-uniqlo-undercover-gets-pushed-to-the-sideline-.html

Somewhere between the release of a flashy and fanciful advertising campaign for the Fall seasons and its arrival on the sales floor, UNIQLO's enthusiasm for the final season of its UU Uniqlo Undercover collaboration line evaporated. It's already on sale (see below). It isn't terribly surprising that that the burgeoning chain wouldn't want to go overboard on promotion once it was announced that the collaboration with designer Jun Takahashi would not continue past this season, but even on its launch day, the label was relegated to the atrium side aisles of the Fifth Avenue flagship's mezzanine.

In retail, that's what we call Siberia.

This is in stark contrast to the initial collections which were given prime real estate on the store's main, top floor complete with their own specially designed carpets and display furniture. Now the Fall deliveries, which have barely been on the floor for three weeks, are on sale. While it may just be a temporary price promotion, it looks like UU has not been able to muster up the same kind of excitement as the chain's previous +J label designed by Jil Sander. Even that line was a bit overstocked in the end, mostly due to the opening of an additional two flagship stores last Fall. If you still have a hankering for a last bit of masstige Jil Sander, there is still quite a bit of that year-old collection on clearance at the Fifth Avenue store, and even it has a better location in the store than UU.

It's too bad that the line doesn't seem to have caught on better. It has some great pieces at excellent prices, especially in men's and women's outerwear. And it's launch seems to have encouraged the chain to bring children's clothes back to its U.S. stores. It is now children's apparel that has mostly taken over the mezzanine level of the Fifth Avenue store that was originally designated for the chain's designer collaborations. Uniqlo executives promise that they are working on a new ongoing designer collaboration project, though it is hard to think of a designer who might be available in the way Jil Sander uniquely was. That line probably only ended because, unbeknownst to us at the time, Sander was planning to return to the luxury label bearing her own name. Hopefully, Uniqlo will find s new design partner with her appeal, and they are about to get a better sampling of their American customers' tastes. Next month, the first West Coast flagship store will open after much buildup and fanfare in San Francisco, but next week, the retailer will take a second shot at the New Jersey suburbs with a store opening at Garden State Plaza in Paramus meant to be a template for smaller, suburban stores that will take the brand's expansion to a new level. Having spent many years serving only New York City in America, we will soon see how Uniqlo responds to its customers' demands in other parts of the country.

wore this out today, so here's another fit pic

size S; UK/US XS. 168cm/58kg.

Here's a fit pic. S size, but should be XS in terms of UK/US sizing.

also apcfan what happened to and then suddenly followed by:

lol

i bought the plaids, the oxfords, broadcloth shirts and followed by the ss / graphic Ts and one of the polos.

the material for the broadcloth shirt is terribad, that's for the 00 white shirt.

the other striped broadcloth has a much better brushed cotton material

oxfords were pretty good, just that overall, I prefered the slimmer cuts for +J

no complaints on the Ts, they fit very well, but the print quality on the skull T is quite bad.

polo fits good, but again, the material is quite dissapointing.

as for nov_spur's query, the material for the UU Ts is thinner than that of the usual UTs.

Anyone have a fit pic of those tees? Wondering if they're a bit too chesty for my hairy self.

the fit of these ss tees are slightly larger than those of +J

I have to downsize these Ts from +J sizes for a good fit

anyone find it hard to iron the sleeves of the UU long sleeved shirts due to the weird cutting?

can't seem to find the proper straight line to iron the sleevs.

overall quality of this collection is pretty bad compared to +J

the broadcloth shirt in 00 white is so bad, it actually looks like a cheap $10 white shirt

the cutting of the shirts from the oxfords to the relaxed fit plaids are piss poor too.

3 months old APC

u seem to have that bulge at the top of your right side thigh just like mine

^size down. Over-big/stretched jeans do that kind of shit.

i have jeans that are baggier and more roomy than this and they don't have that shit

my 1 mth + old NS has this funny bulge coming out from the top of my right thigh, anyone know why and is there anyway to prevent it from bulging out?

hi guys

how's my fit for apc ns. around 7 days of wear.