jon the kid

Yeah that makes sense, I'd go by that. I'm just stating the overall idea that you can tell how a business is doing based on it's fluctuation of price -- whether it be streetwear, designer labels, or big brands, etc. etc. I just used streetwear as an example because we all know a Supreme Tyson shirt doesn't have a tag that says $120 in the store. It's honestly the hype of the item/name/availability. I mean... Ice Cream, BAPE (moreso Ice Cream, because BAPE is still a little more exclusive) -- they messed up. They took out the hunt. They made it rediculously easy to get just about any item they have. People don't want to spend a fortune on something that's easy to get. And honestly, I don't see Ice Cream/BBC lasting too much longer in the streetwear biz. It was cool for awhile. But look at Supreme. Look at Ubiq. Visvim. Fenom. All those cats are geniuses. It's so hard to get ahold of that ONE item you HAVE to have. And when it's in your face, the LAST thing you're going to think about is price. Whereas with the less exclusive items... it's just spending a tight wad for literally clicking a few links.

Well that's the only way it can work. Despite the fact that Pharrell started Commonwealth, every OTHER boutique (especially online shops) had to lower their prices as well. I mean... Would you rather buy a $350 (you're, of course, going to get the afterbite of streetwear, being that well, there is no wholesale, so boutiques have to jump the price to make ANY sort of profit) hoodie from a boutique, or a $200 hoodie straight from BBC/IC themselves? What sucks the most about that are the independant boutiques that literally buy them full-price and sell them for a few bucks more, because they WILL get profit -- so long as the company doesn't decide to chop their prices in half. Cause then most of the kids are just going to go straight to the company; and I'm pretty sure it has to be the most difficult thing on the planet to sell 20 hoodies you bought for $300 each, for $200. That's strict loss. That's what I mean about Ice Cream and other companies like THAT that DO go on sale, because they overproduce (which... isn't a problem to them. Hell, if they sell 10 tee-shirts they've made enough money to reprint the whole line again). But it is a major bummer for someone who, say, DOESN'T get to make the tees themselves.

The crappiest part is that BBC/IC is honestly the worst quality clothing I've ever had in my life.

Flex, to put it simple, if someone can charge $200, $300, and $400 for jeans, they're daring; if in two years the price is the same, or possibly even increased, you know they're not having economic difficulty. I mean... Look at "BBC/Ice Cream"... They used to charge $92 for all of their plain cotton, plain ink tees (excluding the gold/silver crap). Now they have gone down to $80. Think about it -- the price to make a cotton tee-shirt didn't drop $12; they simply weren't selling enough of the $92's, if you will. People weren't willing to pay that amount for what they, most likely, knew they could get better with. So they (whether it be Nigo/Pharrell himself, or someone a wee-bit smarter in the industry that's trying to get some sense into their heads) dropped the prices down. I don't see A77 going down anytime soon. You're probably never, ever going to find a legit sale on Nudies. I don't see, hell, Dior or Marc Jacobs lowering every item they have by 8% (we'd all be partying right now...)

Easy concept, K-Mart happens to not be selling enough Cherokee and Hanes tees, so what do they do? You know the answer: SALE!

Dior Homme Spring '07... Hands down.

Although -- it's sort of a close call between DH '07 and D&G '07.

Those D&G shorts are just ingenius...

(Good taste, Lucas)