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yea!

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Posts posted by yea!

  1. i haven't found many resources for technical aspects. i'd imagine maybe something like a fontlab studio book would be all-technical.

    gerrit noordzij's the stroke lays out some different ways of thinking about type & whitespace. gareth hague's blog is pretty informative but not particularly technical though http://alias.dj/blog/ -- maybe something by stephen coles would be more what you're looking for.

    i've been following this ecal's student's blog, pretty nice stuff here http://recherches.nicolaspauly.com/

  2. Thanks for your insights, to answer your questions:

    Phen3n - Im sorta split on whether to be a "hands-on, dirty work" designer or be on the creative direction side because I enjoy both aspects. I just know in the end, creative direction is where you'll make a better living, monetary speaking.

    BrennisCloute & Yea! - Yeah, I agree it is possible to blaze your own trail in this industry, but in reality, its rather difficult. I've come to realize, much like in any industry, It is about who you know. For example, I went to undergrad with a guy. He's a sub-par designer and ,judging by his site his creative ideas are sub-par as well, but now currently works at my city's largest, most reputable ad agency as a junior art director. Not to say in jealous Im happy for him, but I think he primarily got the job because of family connections more so than anything.

    I know if youre good enough you'll eventually get noticed, so I was proposing to myself that if I go to a reputable design school with the skills and knowledge of design & creative direction I have, It would at least help me get my foot in the door to some larger agencies / companies. I just don't know if taking on an extra $60k in loans or whatever is worth it.

    it's absolutely about who you know. i think that idea is viewed negatively though. knowing people in this industry is an awesome thing, very powerful, leads to potentially incredible work, ideas, etc. i think that should be embraced to get you where you want to be as long as the give/give is balanced.

    seriously, check out art director internships. like you mentioned, many sub-par designers i went to undergrad with have done this and now are jr AD's or AD's in well respected agencies in NYC and Chicago.

    also entering an agency at the designer level will give you enough information on how to move up or if going back to school is necessary - some i know did this and are now AD's (1.5 years out of BFA).

    yale is still an incredible program. i have a good friend who's a 1st year there now & he's mentioned it's completely possible to go through the GDMFA and come out a bad designer, in that it's not a machine that makes you better. i think it's worth mentioning that not all were designers previously, some are learning things like InDesign or typesetting for the first time (really cool).

  3. advertising is not fulfilling if you cherish traditional design or working on projects that see the light of day. not worth sinking 70+k deeper in debt to be a part of either.

    i'm a huge proponent for MFA's and education but unless you have disposable means then it's not a smart decision specifically for advertising, as you already have the schooling needed to become a CD via your BFA (look through linkedin at CD's who have MFA's - hardly any). the skills you learn that prepare you for CD-dom are way disproportionate to the cost (mental, economical, temporal).

    think of the options !

    either blaze the trail to be a CD by the quickest/cheapest/smartest solution possible

    or cop an MFA and invest in yourself by opening up your own agency

  4. damn, CS6 looks all like after effects now? wonder what that new stuff is in the layers palette.

    DUM: I just got something from popeyejawns for anaturalwonder - really nice site man, pushing the dopeness of design + development, especially the list/thumbnail view. What do you use magic fields for and how customized is your backend for folio sites? I might have to hit you up soon about a couple projects.

    definitely +++for wordpress for anything. my mind has been blown numerous times and I feel like I haven't even scratched the surface of what's capable with it. cargo has definitely come a long way though.

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