Guy Fawks

I have a simple sounding question, but may result in a not so simple answer. But what is the story behind Rest Store? What is the point of it? What niche is is supposed to fill? I'm slightly confused with the by appointment only mantra.

I agree that the spot is blown with its sudden rush of fame thanks to Inventory etc., however I can't help to think this was planned.

Someone recently wrote an article describing how NYC shopping isn't what it used to be, even from the last few years. This store was apparently a shout out to the past, meant for the adept consumer wishing to have a well made, well designed, minimally run garment that you were proud to own. What else out there is like this?

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OUT TA DINNER MEETIN THE GF'S PARENTS FOR THE FIRST TIME

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VANS

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GRAVIS

HELLO INTERNET:

CHECK OUT MY SHIT

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LE TIGRE

DAVID YURMAN

DSQUARED

APC

GRAVIS

If you saw what Evie was wearing, you'd shit yourself.