Yup, knew someone would ask that   It was The Collective podcast interview, which I'm listening to again now to find the timestamp.    *Edit: Here we go, the discussion starts around ~43 min to ~55 min (tried my best to transcribe the relevant part):   Errolson: It [our brand image] can be misleading because people don't realize that when we decide to release 14 products, those were the 14 products we could make.  That is it.  There is nothing else that could've happened at that time.  And i