Tender Co. Denim

[Uchison]

Yo peeps, I am selling my brand new Type 130 in size 3 dyed in Logwood. I'm a size 2 so I wore it twice and never again. It really is too big. Anyone interested? A trade? I'm open to suggestions.

Cheers.

[Pierogas]

Thanks William - I don't think anyone here objects to a ramble from you - it all adds to the passion behind the work. I am fortunate enough to own one of the Tender watches (one is still available from Peggs & Son in Brighton for those interested). Of the new crop my favourite is definitely the Fried Egg - so will see what Santa brings.....

[grooveholmes]

taking a break from the SG contest to wear my woad-dyed 132s.

 

[Ayebomb]

My woad 130s are just shy of 2 years and I'm stoked on how they're looking

 

 

 

 

 

 

 

[chicote]

Holy smokes...!!

 

Gosh, I wish my 132s fit me better.... Tender's fabric is seriously my favorite I have ever come across.

[JohnM]

William,

 

I was just looking over the last few pages -- first time here on the Tender side of things.  I'm an old guy (60) but I've got to say you're inspiring me with your dedication to craft and respect for history.  We share some interests.  I've got an old Hasselblad 500 CM and a bunch of mechanical pilot watches (Smiths, IWC Mark XVI).  By the way, you're right, 45mm watches are too big -- 35-38mm is my sweet spot.  Loving my Ooe, Fullcount, Warehouse, and Iron Heart denim, but think I'll need to spend some time here too ;-)

 

John

[rodeo bill]

 

My woad 130s are just shy of 2 years and I'm stoked on how they're looking

 

Spectacular! Thank you so much for posting these. Not even in the same league, but here are my rinsed 127s, 4 months and several washes on:

 

 

William,

 

I was just looking over the last few pages -- first time here on the Tender side of things.  I'm an old guy (60) but I've got to say you're inspiring me with your dedication to craft and respect for history.  We share some interests.  I've got an old Hasselblad 500 CM and a bunch of mechanical pilot watches (Smiths, IWC Mark XVI).  By the way, you're right, 45mm watches are too big -- 35-38mm is my sweet spot.  Loving my Ooe, Fullcount, Warehouse, and Iron Heart denim, but think I'll need to spend some time here too ;-)

 

John

 

Thank you very much indeed John! Really lovely to hear. You have some great things. Please let me know if there's ever anything I can help with- either here or by email 

[jason995511]

Any hats/beanies in Tenders future, William?

Can't wait to see the new season of items.

[rodeo bill]

^^thanks Jason! Yes, in fact, there will be some new hats coming through towards the summer. I'm really looking forward to getting everything out. I'm hoping things will start to show up in stores in the next month or so, so please keep an eye out 

[jason995511]

Great news! I love the hats and am stoked to hear this. I think I can speak for the entire forum when I say we always love to see teasers just saying

[rodeo bill]

^hat teaser:

 

more when everything's ready to go out to shops! 

[mrsmiff]

William,

 

I was just looking over the last few pages -- first time here on the Tender side of things.  I'm an old guy (60) but I've got to say you're inspiring me with your dedication to craft and respect for history.  We share some interests.  I've got an old Hasselblad 500 CM and a bunch of mechanical pilot watches (Smiths, IWC Mark XVI).  By the way, you're right, 45mm watches are too big -- 35-38mm is my sweet spot.  Loving my Ooe, Fullcount, Warehouse, and Iron Heart denim, but think I'll need to spend some time here too ;-)

 

John

 

Next time you stop by, remind me to show you the 129s - I know we've got your/my size.  

 

They're a magical fit, off the body, they look odd, but everyone who tries them is just blown away by how they sit on the body.

[Mvk190]

My friend took this picture a couple of months ago, I'm wearing the Type 420 Ochre dyed herringbone shirt and a GS/TP Telegraph watch!

 

[wgmds]

looking at this thread made me sign in and also want to wear my tenders! I've been wearing my simon james cathcart jeans--london based guy using sugar cane denim--so much that I've been neglecting my 130s! such great pants with so much life left in them. The detail levels on both of your brands are pretty similar, too. Different specifics here and there, but greats pants spearheaded and/or created by a single person. very cool!

[Broark]

Does anyone have experience with the Type 950 jacket?

I've been looking at it and it's growing on me a bit, plus I don't own any wool based jackets.

I know it's designed to be an overcoat, and it's suggested to take one size down if you're going to wear it as a standalone jacket which is what I'm likely to do if I buy one.

I've been looking for fit pics but haven't come across any so far.

[merzbot]

no experience with it, but kink has some photos of it being worn - http://kinknagoya.exblog.jp/i24/

 

 

[rodeo bill]

here are a couple more:

 

 

this is a 3, and I'd normally wear a 4, so this fits more regularly. Sized normally it layers really nicely over a jacket. hope this helps!

[Broark]

Thanks guys, I saw the photos from Kink Nagoya and that was about it.

Very nice looking jacket, going to mull it over now!

[rodeo bill]

I've been doing a trade show for the last week, very nice to see some clothes out in the wild  . I didn't get as many photos as I'd have liked, but these are truly superb! Vicken, of The Hill-Side,'s logwood 130s, 2 years old:

 

 

 

the natural dyes are really difficult to capture in photos, but if you compare with ayebomb's woad 130s and my own rinsed 127s at the top of the page you get a good idea of the subtle grey tint left by the logwood after they've been thoroughly worn in.

Edited February 2, 2016 by rodeo bill

[rodeo bill]

speaking of beautifully worn in jeans, I just received a pair back for a couple of small stitch repairs. These are 129s, just over a year old, worn almost daily. They're a really gentle, subtle fade, beautifully soft to handle, and in some ways among the nicest I've seen:

\

[cyan]

Also interested in Type 950 jacket, how heavy/sturdy is the fabric? It looks from the pics it's kinda light for a winter overcoat. It'd be nice if the fabric has some substantial weight and keeps warmth.

[rodeo bill]

^thanks for this. There are 3 different base cloths (with various dyes etc). The herringbone wool-cotton in the pictures above is the lightest weight, but it's lined with a mid-weight cotton, so it's pretty warm- I'd say it's a mid-weight winter coat. Then there's the unfinished box cloth version, which is 100% wool and a bit heavier/warmer, but still a mid-weight coat. The finished box cloth is considerably heavier, and cut boxier. Then a couple of shops have a special double-box-cloth version, with unfinished ecru wool on the outside and finished navy box cloth on the inside- this is a double weight overcoat.

 

Please email me if you have specific questions about jackets, or need any more info.

[rodeo bill]

some really lovely worn-in photos sent over by a very good customer and friend of the brand.

 

woad reverse twill double-breasted jacket (best I've seen!):

 

crepe soled rough-out boots:

 

rinsed 130 jeans:

 

A really really nice set, especially the jacket, I think!

[rodeo bill]

Hi all, very sorry for the radio silence lately. The new spring production has been the biggest so far, and is taking a lot of attention. I've also been working on some really cool (I hope) longer-term projects which will hopefully start to appear later in the year. I'll be posting new season's images as soon as deliveries go out to shops, but in the meantime, I'm just back from a whirlwind tour of Japanese cities, including a great trunk show at Loftman, Kyoto. Here are some photos- once again it's amazing to meet so many people enjoying my clothes!

 

 

 

 

 

 

 

 

 

[rodeo bill]

 

 

 

 

 

 

 

 

 

[rodeo bill]

 

 

 

Loftman also had some great staff-worn jean laid out:

 

 

 

 

Another lovely thing was seeing GS/TP watches on wrists:

 

 

[rodeo bill]

And some great GS/TP shop displays:

 

 

 

 

 

this last one from Brown & Seedling, previously in Chiba, but now in Tokyo, high up in an old office building- you have to go in an elevator and up a few flights of steps to find it. They're stocked Tender since they opened, 6 years ago, and it's a beautiful shop. Here are some photos (almost entirely sold out of Tender, waiting for their new delivery):

 

 

 

 

 

[cool_hand]

Edited April 3, 2016 by cool_hand

[whozdrew?]

Wonderful stuff, William. There's something so effortless about head-to-toe Tender, and yet it isn't the easiest brand to pull off. Very cool to see how each person decides to wear the pieces in his/her own way.

[rodeo bill]

^thank you so much Drew! Really appreciate it. It's a huge pleasure to see the clothes being worn, and how they feel really different on different people. Among the visitors to the Loftman trunk who were wearing Tender were a gardener, an engineer, and a monk, which is a  very exciting and humbling mix. Speaking of full outfits, and with apologies for the delay, here are some images of the new spring/summer production: