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Unknown Japanese Brands


ktouran6923

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Blue Owl is reportedly going to start carrying them soon; I saw a sample pair when I was there last month. Beautiful fabric and construction. The denim reminds me a bit of Stevenson's, without the green caste, and the stitching is fascinating—quite irregular, as you can probably see in the above picture. Hopefully someone here picks up a pair when they're released!

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Nice find! I must have seen their "retro" fabric at the store, looks good in those photos too. It seems like each of their two denims are meant to target two completely different groups within the denim community; i'm interested to see if they end up fitting better into one than the other.

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Mmm, they possibly also have a slubby fabric planned, then an indigo x indigo, then black sulfur stretch...and at some point Oni secret denim.

 

Company rep says international purchase is through Blue Owl from next week until a suitable Japanese store is found to handle export.

 

The photos in the sample book do look nice thought - they seem well considered and well made.

If the price is under 25000 yen or thereabout, I'll definitely be keen to try...but then, which fabric?!?

 

We'll wait & see I suppose.

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I don't need more jeans but will make an exception for a pair of Tanuki indigo x indigo, depending on measurements and price.

Hopefully, Denimio will stock them. The AUD $ is not great ATM, so buying from Blue Owl might be cost prohibitive.

Edited by BlackPig
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I just drew up the measurements next to my jeans. They seem to indicate very slim legs relative to waist sizes, for both models.

The rise on the slim model also comes out very low.

Hopefully the straight model will be suitable for people who are not stick thin.

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It's a common theme with certain releases lately with European influence on the cuts. For example, Oni ID x ID models and now this first batch from Tanuki. Short rise, skinny legs, and aggressive taper.

I was keen on Tanuki, but have to wait and see the measurements on their other cuts.

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Alright, alright, here it is, lightly expurgated on account of a few of my photos being corrupted:

 

tanuki.jpg

 

So, Blue Owl had four Tanuki models in the store when I was there—two fits, "slim" and "tapered", and two fabrics, "retro" and "natural indigo". I looked specifically at the slim fit in the retro fabric, as I assume that's what folks here would be interested in, myself included.

 

tanuki_4.jpg

 

As y'all can see, it's very slim through the thighs and down the leg, with a medium-ish rise.

 

I spoke with Alex and Logan, both Blue Owl employees, for a while regarding the brand. Any information that follows, besides my direct observation, is from them.

 

tanuki_2.jpg

 

Picking up the jeans, the first thing I noticed was the patch, which I think is nicely designed. The leather, which I believe is a vegetable-tanned goatskin (could be deerskin), is quite stiff, but has a nice depth of color.

 

The retro denim is very nice—it has a bit of heft to it, but is soft, and its texture is really interesting... not knobby and rough like PBJ, nor smooth and flat like SDA, but somewhere in the middle. Alex explained to me that both Tanuki fabrics are low-tension weaves, and shrink and stretch quite a bit.

 

tanuki_3.jpg

 

The pair beside it, also a slim fit, but in the "natural indigo" fabric, had a patch that was quite different—lots of graininess, really beautiful, I think. Unfortunately, this is the only shot I got of this fabric. It's quite a deep blue, with hints of green and purple coming out in different light. Similar to Eternal's denim in how it feels, although I'm extrapolating somewhat because I've only felt raw Tanukis and one-washed Eternals.

 

Another Blue Owl employee, whose name I am spacing on, was wearing a pair of the natural indigo Tanukis in the tapered fit. They fit him excellently—wish I had gotten a picture. He noted that the initial soak turned the water a vivid shade of red.

 

tanuki_8.jpg

 

Here's the retro fabric again. The construction on these seems rather well done—the stitching is a bit wobbly at times, but not drastically so. The blue inseam is a nice touch, much more understated than the bright blue of Japan Blue or the pink of Momotaro.

 

tanuki_9.jpg

 

Probably my favorite part of these jeans are the front pockets—they're so accommodating! Deeply cut, with a real soft gingham used for the pocket bags (also used to half-line the back pockets). Here you can also see a bit of the hardware: Universal rivets and custom buttons.

 

I tried on the Retro Slim cut in a size 30, which is about a half-size up from my average. One of the employees was kind enough to take fit pictures:

 

tanuki_5.jpg

 

tanuki_6.jpg

 

This is an extremely comfortable fit, much more so than any of the other slim fits I've tried. The rise is somewhat constricting, but then again, I'm coming from a pair of Sugar Canes—for how the fit is designed I think it works well. The denim feels similar to PBJ when worn, soft, loose, breathable, although obviously it's a very different fabric.

 

I asked whether there were any Japanese retailers carrying Tanuki currently. Alex replied that the brand was being designed almost exclusively for the Western market, and I believe this comes through quite strongly in how these fit. Surely this would be quite a good fit once shrunk down, but it's definitely taking a lot more from contemporary Euro design than from any vintage pattern.

 

tanuki_7.jpg

 

When I asked Jay, the owner of Blue Owl, about the brand on my way out, he remarked that Tanuki's marketing tactics are meant to allow for the product to speak for itself. He also told me that there is an indigo-indigo fabric currently in development, which Blue Owl hopes to carry before the end of the year, as well as a black fabric that has not yet definitively made it to production.

 

All in all, I'd say these are rather thoughtfully designed, though not necessarily dazzling. The retro fabric is great, extremely versatile, and the slim cut works very well on a Western frame. The branding isn't really my thing, but I don't think it's as obnoxious as recent conversation on this forum has made it out to be. Construction is nice though not perfect, and details are well thought-out. I didn't buy a pair, but I might have considered it were there either a black fabric in the slim fit or a looser fit in the retro denim. Hopefully someone here tries out Tanuki, though! Definitely a unique pair of jeans.

Edited by chicote
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Great review, thanks for making the time.  Im still not really interested in the product and the pics you posted pretty much sow (to me at least) that they are a solid pair of jeans with interesting enough denim  that doesnt really stand out from the already established crowd.  I think I figured out what it was about their secret marketing technique that rubbed me the wrong way.  To me, it's a tactic that a Kickstarter brand would employ to drum up hype as opposed to industry heavyweights letting the product do the talking.  

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