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meridius

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Posts posted by meridius

  1. just emailed them about this 2 days ago and they said for international orders they mark as gifts and don't include invoices or price tags.

     

    I dont know about other countries but in the UK you still pay taxes on items marked as gifts, unfortunately.

  2. Decent interview at Highsnobiety with Errolson Hugh

     

     

    ACRONYM seems to be born out of a bigger idea than just simply making clothes. It’s almost like you’re preparing your brand for an uncertain future. Almost like clothing for science fiction.

     

    Absolutely. The relation between science fiction and technological development, and how that affects society, is deeply related to ACRONYM’s aesthetic. We founded the company in 1999 as a legal entity and started doing the basic groundwork for what would become the brand. Designing the first product took us about two years and, in 2002, the first product actually came out.

     

    Everyone at the company is always looking at how devices, modes of transport or our environment affect us. We live in a highly constructed world and most of the apparel that existed pre-ACRONYM didn’t really address that in an everyday context. Interestingly, the things we focused on back in the early days of ACRONYM are just now becoming commonplace. We definitely don’t have to explain things so much anymore. When we first started people were like, “Why would I need this?â€

     

    One of the ideas I always come back to – I can’t remember where I first heard it – is the proposition that everyone is already a cyborg; contact lenses, a phone that’s basically external memory. Things you carry around on a day-to-day basis augment you in ways that a few decades ago were science fiction. You don’t have to graft a device onto your skeletal system to be a cyborg. Everybody is already a cybernetic organism because of how intimately electronics are implemented into our life.

     

    http://www.highsnobiety.com/2016/04/13/errolson-hugh-interview/

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