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SELF EDGE AUSTIN OPENING WEEKEND PARTIES / May 3+4 COME CHECK OUT OUR NEW STORE, HANG WITH THE PEOPLE BEHIND YOUR FAVORITE BRANDS, AND SEE THE BEAUTIFUL SITES OF AUSTIN, TEXAS SEE Y’ALL SOON The store opens for business Saturday, April 20 at 1300 S. Lamar Blvd in Zilker (next door to Tiki Tatsu-Ya) with a full range of everything we offer at our other stores plus our hemming and repair services.

RICK OWENS X CONVERSE TURBOWPN IN BLACK & CAVE Rick Owens x Converse TURBOWPN sneakers, available now in Black and Cave. These limited edition sneakers are made of a premium leather upper and based on the classic Converse Weapon model originally released in 1986 and famously worn by Magic Johnson and Larry Bird. Rick Owens has updated the classic in every regard from the materials to the sole to the tongue and upper proportions. You can find these now in limited numbers at all stores. Shop Rick Owens: https://www.selfedge.com/rick-owens

DEVOA SPRING COLLECTION A seriously beautiful spring collection from Devoa has landed at all five of our stores. We have in-house developed textiles blended with the highest attention to detail in the sewing and hardware to create one of the most impressive releases we've seen in some time. Check the product pages for each garment for a detailed rundown of what makes each one so special. Shop Devoa Online: https://www.selfedge.com/devoa

SAMURAI ZERO FABRIC ECRU JEANS & T-SHIRTS Samurai’s ZERO FABRIC is now available as an 18oz natural undyed slub denim with a "dirt" selvedge ID. Samurai has done a crazy but beautiful thing.. In 2010 they bought a small farm outside Osaka, Japan, with the hopes they would be able to grow their own cotton with the intention of one day being able to make garments made of their own cotton, as in a truly vertically made garment. After fourteen years they've been able to grow enough cotton to make jeans and of course they're as beautiful as the story behind them. The cotton is minimally processed in very small batches without the use of any harsh cleaning or whitening agents, also all fractured cotton seeds and all staple lengths are left in the cotton during the carding and spinning process for a truly unique fabric. We can really say we’ve never felt or seen denim like this from any company. These jeans are now available in very small numbers at our stores. We've also received ZERO FABRIC t-shirts in three colors, all available with and without pockets. Shop Samurai Online: https://www.selfedge.com/samurai

IRON HEART SPRING COLLECTION Iron Heart's spring collection has landed at all stores. We have new flannels, CPO shirts, and 25oz and 21oz denim jeans. Shop Iron Heart: https://www.selfedge.com/iron-heart

FINE CREEK VIRGINIA BEACH HORSEHIDE TYPE II JACKET Fine Creek Leather’s Virginia Beach Type II jacket is finally back in stock after being unavailable for over three years. This is our number one most client requested horsehide jacket from any brand we carry, and we’re excited to see that it’s available again. The way the front chest pleats pull and pucker with wear is truly a sight to behold. This comes in as a classic fit with just a hair of length added to the body. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Fine Creek makes some of the most beautiful horsehide jackets we've seen. Using a vegetable tanned Japanese Shinki horsehide, which ages in a fairly fast manner, they cut and sew these jackets in their own studio in Tokyo. The quality of stitching is as good as it gets for a leather jacket, and we've not seen many jackets age as well as these do. Depending on the panel they'll use a different type of stitch thread and thread count to achieve puckering in certain areas for added character. Shop Fine Creek Online: https://www.selfedge.com/fine-creek-leathers

RICK OWENS LIDO OUTERSHIRT & VINTAGE SNEAKS Rick Owens Vintage Sneaks made of an overdyed foil denim in Rick’s signature Dark Dust color & made in Japan 16oz selvedge black/black denim outershirts, both from the new LIDO season, are available now at all stores. Shop Rick Owens Online: https://www.selfedge.com/rick-owens

Yes! We'll be open in Austin in about three weeks. The store is located in Zilker and we'll be offering everything you see in our online shop and we'll have an in-house tailor studio (just like our other four US based stores) so we can offer denim hemming and repairs. There's going to be a very big opening weekend of events May 3, 4, and 5 too!

SELF EDGE X HTC HAND-MADE STUDDED BELTS & KEY FOBS We’ve been carrying studded belts from Zip Stevenson’s Hollywood Trading Company for almost 15 years and thought it was time for a fresh collection. We’ve been working with the team over at HTC over the past year to develop three new belt styles and two key fobs, all hand made in their workshop in Los Angeles using full grain cowhide, snakeskin, and stringray. These are available now at all five of our stores. Shop Self Edge x HTC: https://www.selfedge.com/hollywood-trading-co

3SIXTEEN COTTON & LINEN KNIT T-SHIRTS Knit cotton and linen blend short sleeve t-shirts from 3sixteen are back in a new Natural Marled color. We’ve really been looking forward to this release since 3sixteen showed us samples last year. These things are essential for our spring fits and pair very well with a well worn pair of jeans. Shop 3sixteen Online: https://www.selfedge.com/3sixteen

MERZ B. SCHWANEN SUPER DUPER HEAVYWEIGHT T-SHIRTS & LOOPWHEELED UNDERWEAR Here we have the heaviest weight loopwheeled t-shirt ever produced, made by Merz B. Schwanen. These have a wild feel and look to them. These t-shirts are soft, sturdy, and have an absolutely beautiful loopwheel knit pattern which has a unique slub yarn look to it. Truly a masterpiece of a t-shirt and now available In seven colors. We've also received new 215 model army green t-shirts and fresh restocks of their loopwheeled underwear in all colors. Shop Merz B. Schwanen Online: https://www.selfedge.com/merz-b-schwanen

SAMURAI SUPER HEAVY WEIGHT JEANS & T-SHIRT 2-PACKS We've got some super heavy 25oz and 19oz denim jeans from Samurai this week. Both denim styles have massive character with the 25oz jean coming in a classic straight leg fit and the 19oz coming in a slim tapered fit. We've also received a fresh restock of Samurai's popular t-shirt 2-packs, available now in white, black, and navy. Shop Samurai Online: https://www.selfedge.com/samurai

PURE BLUE JAPAN JEANS! Two Pure Blue Japan jeans have landed at our stores this week. We have the Pure Blue Japan 003 classic straight leg fit in a tasty denim style they've developed to contain just the right about of slub in a nice medium weight 16.5oz unsanforized (but Self Edge-style rinsed) denim and the XX-019 straight tapered jean made of a 14oz denim coming in on the lighter side of PBJ’s weight scale which are finished with custom iron buttons, a deerskin patch, and sturdy cotton twill pocket bags. Shop Pure Blue Japan Online: https://www.selfedge.com/pure-blue-japan

We've hemmed (literally) tens of thousands of jeans over the past 18 years.. the average inseam in North America is definitely shorter than 30".

SELF EDGE RECORDS - W. DAVID MARX Next up in our Self Edge Records series we have W. David Marx. W. David Marx, author of “Ametora: How Japan Saved American Style” and “Status and Culture” presents the playlist--Early Japanese Technopop-- a mostly chronological guide that tells the story of how synthesizers took over Japanese alternative music in under a decade. W. David Marx for Self Edge Records: