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Bona Drag

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Broadway actress Theda Nelson demonstrated the recommended way to get Levi’s to shrink to size: put them on and get them wet, as she is pictured doing in San Francisco, Sept. 1, 1959. Levi Strauss & Co. claimed that when Nelson dried off her jeans they would shrink an inch around the waist. The jeans also would fade to a lighter blue. (AP Photo)

 

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