If i was in New York this would be the first store i would visit:
Nom De Guerrehttp://www.nomdeguerre.net/
To find this store, feels like an accomplishment in new York. A fantastic place known to few, tucked in the basement of one of the busiest intersections for shop-aholics in new york.
On Broadway and bleeker. Across the street from the fish market called Atrium, there is the Swatch store. There are some stairs going down next to the Swatch store and on the floor you will find the words "Print Shop". Take the stairs down and turn right into a shop which becomes eerily quiet and the sales man never smiles. But carry on and you may be rewarded for your courage.
The 'Name of War" is a weird name for a store which is japanese, but for the japanese I believe such strange names are normal for their voracious apetite to be unique, even in the slightest of details. Two floors designed like 2nd World War bunkers and you will find plenty of examples like big olive trunks (i mean army storage trunks not under wears) from that era. The first section is devoted to Nom De Guerres own collection. True to its name, the colour and the texture of fabrics, the cuts and the design of the coats and jackets, have a hint of army couture in it . But they are some very well done pieces and they fit you very well. The thing about this place is that they take normal, popular New York street attre like over-coats, hoodies, and even suits and use such good fabrics and cut them in such a trendy way that its neither very casual and never very formal. But as I said before, people will ask you, "where did you buy this from?" The first floor also has English boots and shoes.
The Basement of this basement store is devoted to limited edition casual shoes and to the best selction of no-nonsense trendy designers: Rogan, Surface to Air Paris, A.P.C., Commes de Garsons and some others.
*Edit: I believe now that they dont carry any other brands other than thier store brand Nom De Guerre
prices: T-shirts range from 75-200 or more
sport jackets; 200-400 or more
coats: 300+ usually average around 500. can go up to 800
sweaters: average 300.
The sales people can be cold. But ignore that if you can. They will talk to you when you speak to them, but they will not be all over you. They are not rude; but not friendly either. And sometimes I like places like that as compared to the supermarkets like Atrium where are people flock like flies and the salesmen and women are all over, asking you what do you need a hundred times over. Leave me alone man, especially if I am spending a few hundred bucks.
The fitting rooms are large and the mirrors are huge. The rooms are well lit. So you get a good vew of what you are buying without the added pressure.
Now for the very important part. It matters when you go to this place. If you are looking to buy good fall stuff, you have to go in August. By October everything is gone, and they do not get any new pieces. Same for spring. Get it in january.